A company ranked #20 in Google Maps or local search gets very little traffic, typically less than 1% of total clicks. Here’s why:

The Google Local 3-Pack gets a significant portion of search traffic, especially for local-intent queries.

1. Low Visibility – Most users never scroll past the top 3 results in the Local Pack or the first few results in Google Maps.
2. Click-Through Rate (CTR) Drops Sharply – Studies show the top 3 results get over 75% of clicks, while businesses ranked beyond #10 get almost no engagement.
3. User Behavior – People prefer businesses that appear at the top, assuming they are more relevant and trustworthy.

Estimated CTR by Local Search Position (Google Maps & Local Pack):

• Top 3 (Local 3-Pack): 40-50% total CTR
• #4-#10: 2-5% CTR
• #11-#20: <1% CTR

A business at #20 might only get a few clicks per month, depending on the search volume. That’s why ranking higher is crucial for local businesses.