Google Local 3-Pack Traffic

The Google Local 3-Pack gets a significant portion of search traffic, especially for local-intent queries.

1. Local 3-Pack Click-Through Rate (CTR):
   • The top-ranked business gets around 25-30% of clicks.
   • The second and third results get 10-15% each.
   • The total CTR for the Local Pack can be 40-50% of all clicks on the page.
2. Organic Search Results Below the 3-Pack:
   • The #1 organic result (below the Local Pack) gets around 15-20% of clicks.
   • The second and third organic results get around 10-12% each.
3. Paid Ads (Google Ads at the top):
   • The top paid ad usually gets around 3-5% of clicks.

Key Takeaways:

• The Local 3-Pack dominates clicks, often getting twice as much traffic as the top organic result.
• If a business ranks in the Local Pack and organic search, it greatly increases visibility and clicks.
• Ranking in Google Maps and optimizing Google Business Profile (GBP) is crucial for local businesses.