Case Study: Law Firm
Law firm outperforms competitors and increases traffic by 84% in just five months
Problem:
Personal injury law firms need to have a strong online presence to maximize their clients, which is a real challenge, as the local competition is intense. Our client approached Cloudbridge due to a decline in search rankings and low organic traffic, with competitors enjoying strong reputations. They needed innovative strategies to stand out in this competitive sector.
The client’s content lacked relevant keywords, quality backlinks, and effective technical and on-page SEO techniques. To boost the site’s organic traffic, it was essential to adopt specialized SEO measures that focused on creating relevant content with appropriate keywords and employing link building to secure high-quality backlinks.
Solution:
Our web development team focused on optimizing the client’s web pages for speed and responsiveness. With image optimization in particular, our client saw immediate improvements in load times. Our revamp of the website produced passing Core Web Vitals and scores of 90/100 on Google PageSpeed Insights for both their desktop and mobile pages. By improving page speeds, our client immediately started seeing improvement in their overall search visibility across all of their web pages.
We also designed the campaign to include link-building to their top priority pages. We built 27 backlinks on industry-specific websites with contextual anchor text that included anchor text with their service, brand name, and city name. For local search, Google considers relevance, distance, and prominence when ranking, and more backlinks to the website would show Google that this is a prominent website that is well trusted by others in the industry and other businesses in their local geographic area.
Results:
Within less than six months of efforts, the results exceeded our client’s expectations. The client’s site became more attractive and authoritative to the audience.
This led to a significant increase in organic traffic, higher search rankings, and greater local visibility, with more than 891K impressions. We also achieved significant keyword performance improvements. We increased the number of organic keywords by over 240, boosting organic traffic from 727 to 939, an impressive 84% increase.
Additionally, we secured 22 new keywords in the first three positions on Google searches.
Despite the highly competitive law industry, our comprehensive solution provided insights into the terms and keywords used by the competition. This allowed us to create unique and relevant content for our client, securing a prominent position in Google rankings.