Case Study: Personal Injury Law Firm
Personal injury law firm increases organic website traffic by 186% in just one year
Problem:
The personal injury law firm noticed low brand visibility and organic traffic for its website after analyzing its metrics. They approached us to address these issues and prevent further decline in their digital presence.
While the client had existing backlinks, they wanted to increase their number with relevant, authoritative backlinks to improve search engine rankings. They also wanted to use proper keywords to get more discoverability.
Solution:
We focused on researching keywords relevant to the personal injury law sector that would engage the target audience. The team identified keywords with high visibility in search engines and aligned them with the site’s purpose for backlink implementation.
This keyword research aimed to find terms that would enhance the firm’s position in the search engine results page (SERP). The goal was not only to improve the site’s search engine rankings but also to target the right audience, increasing qualified traffic, phone calls, and overall brand visibility at the same time.
Link building was another part of this strategy, as backlinks are a confirmed ranking factor in Google’s algorithms. The team found relevant, credible, and industry-relevant sites for linking opportunities and citations.
Results:
In less than six months, Google recognized the website’s increased authority and relevance. This transformation significantly boosted their overall search engine ranking potential. During this six-month period, branded traffic surged from 2,797 to 8,502, a 204% increase, and during the one-year period, organic traffic surged by 186%.